Visual Effects
In our first lesson on visual effects, we experimented with photoshop and illustrate with the goal of becoming familiar with the different features. In the first task, we recreated the Twitter bird then made monsters from different shape effects.
Orignal
Mine
Monster
LIght bulb fish task
We followed the tutorial or the left to create how own fish in a light phot. In preparation for the sureal composioton task.
Orignal
Mine
Sureal composition
A Asteroidea night
After effects
Idents
Next we followed a tutorial on Adobe After effects making a gif of our name in front of found footage.
My GIF
We then had a try at more complex idents - mine didn't quite go to plan.
Research
What is an ident? An ident is a short sequence shown on television between programmes to identify the channel. For example on the channel E4 which plays interminably between programs to remind the audience of the channel they are on. They are generally visually stimulating as an indicator for a show of film to begin.
Different types of idents:
Compareing two idents
For example 1 i choose a collection of adult swim idents where an old women willl be in a mundane situation then put on a VR set and be transported to another world eg a frave or vidoe game. The ident is visually stimulating as it uses a pop of color in each one that unifies them then brecks the pattern having a combination of colors and music for the thing on the VR set. I think the use of these factors of engagement, music, poppy colors and visuals keep the audience entertained and programs regular views to associate the ident with the beginning of a show. Most of the idents strat on a two shot of two people in the centre of the frame, they are away from the screen then as the woman puts the googles the screen fills with a blend of color. The color remains consistent as bright reds, pinks and red.
Example 2 a CBBC ident to be played intermittently between boirdcasts. It takes characters and locations from shows popular to to seris and places with the Letter eg “C” which go together to spell out CBBC, along side thing their is also signature music. The Idents entertain the young audience with bright visuals and quick moving location and camera position.
Compared to one another the idents are very different as they are marketed towards different audiences, the first being an for adults and the second for children. Children are easily distracted and unengaged so the ident for CBBC is extremely fast paced, bright and links to rengoizabke characters from the channel. The First ident though also engaging and bright is reduced as it doesnt need to hold the attention of children.
Critical analysis of motion graphics
In this example of a E4 advert animals in a field build a wood sculpture of the E4 logo. To improve the motion graphics i would make the logo more prominent in the sequence, with more involvement of the channels thematic color of purple. Compared to other example of the idents on this channel this specific example is lacking, as the colors are muted and not eye- catching and the music is calming not matching the genre tone of comedy the channel usually plays.
How an ident has developed over time
Disney matches their logo to the film play giving the logo a unique feel still after decades of films.
Target audiences
Companies will create indents in mind of different target audiences, changing aspects of color pallet, music and movement to fit the attention span, interests, age and gender of the viewer. For example in cbeebies idents the colors are bright and engaging, moving in quick gestures with characters known to the young audience probably frequent visitors of the channel. Where as in horror tv show idents the tage=et audience is quite the opposite targeting a mature audience interested in horror. To target this demographic horror idents use smooth spendful movements to build tension, utilizing a greyscale and red color pallet reflective of the horror genre.
Production
storyboard
learning procreate and creating backgrounds
Final Ident
Final Ident
Evaultion